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This is where you share the heartbeat of your brand. The rule of thumb for home page copy is quality over quantity. It might have the fewest amount of words of any.

This is where you share the heartbeat of your brand. The rule of thumb for home page copy is quality over quantity. It might have the fewest amount of words of any of your web pages, but those words are so important. What’s on your home page will likely determine whether or not your site visitor clicks away to another site or navigates further into your site.

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